Lin Chi-ling ( Chinese : 林志玲 ; pinyin : Lín Zhìlíng ; Pe̍h-ōe-jī : Lím Jî-Léng – born 29 November 1974, in Taipei , Taiwan ), is a Taiwanese model and actress . Famed for her gentle demeanor and physical beauty, Lin has been referred to as "The First Face of Taiwan" by members of the Taiwanese media, [ 2 ] and has been an official spokesperson for both China Airlines and Longines since 2006. [ 3 ] Lin's meteoric rise to fame caused Taiwanese commentators and scholars to coin the phrase "The Lin Chi-Ling Phenomenon"